New Brand Day+West Launches Skincare for Sensitive Skin

D2C lineup includes face mist and face oil, with more formulas on the way.

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By: Rachel Klemovitch

Assistant Editor

Day+West is a new skincare line for sensitive skin. The brand, created by Gabrielle Braden, includes Strong Whisper face mist and Quiet Force face oil. A third product, Gentle Armor face and neck cream, is on the way, as is The Secret Weapon Kit, which will feature all three products: Gentile Armor, Quite Force and Strong Whisper.   Braden began her career at the Walt Disney Company. After the September 11, 2001 terrorist attacks in the US, Braden left corporate America and was employed in the...

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